Overview

Not Just Analytics (NJA) is an Instagram analytics platform designed to help content creators, influencers, digital marketers, and small businesses optimise their Instagram presence. It supports users by offering deep insights into follower growth, engagement patterns, and profile performance without needing advanced data knowledge. With over 1 million registered users and 20 million profiles analysed, NJA has quickly become one of Europe’s most trusted social media tools, especially popular in Italy and supported worldwide.

Key Features and How They Help Users

  • Follower quality check: Spot fake followers instantly
  • Growth tracking: Daily follower gain/loss charts
  • Content analysis: Identify what type of posts drive the most engagement
  • Best time to post: Based on real data from your account
  • Competitor monitoring: Compare your growth with others
  • Automatic branded reports: Great for agencies and SMMs
  • Hashtag insights: Discover the most effective hashtags

Real-World User Stories

  • Valentina De Chirico, an artist, shared how NJA helped her not only optimize content but also understand her followers deeply.
  • Annalisa Percassi, a woodcraft artisan, said her business started growing organically only after using NJA to make sense of her audience.
  • Giacomo Trovato, a digital creator, uses it to analyze his post data and deliver stronger visibility for his clients.
  • A digital marketer, Andrea Felicetti, calls NJA his go-to tool for influencer audits.
  • Sossio Morra, a social media manager, mentioned that NJA reports were so valuable that they were shown during his job interview!

Type of Pages Does It Support

Not Just Analytics supports public Instagram pages, including:

  • Influencer accounts
  • Brand or business profiles
  • Content creators
  • Agencies and marketing firms

Each page is analyzed to reveal insights like real vs. fake followers, average engagement rates, best-performing content, and audience demographics. For influencers, this means better understanding what content works and when to post. For brands, it allows better vetting of influencers before partnerships. For agencies, it offers the tools to create clear and professional reports for clients.

Subscription Plans

PlanPrice (Monthly)Profiles SupportedInsights PeriodBest For
Light€7.501Basic tipsSolo creators, new users
Standard€24.17Up to 53 monthsGrowing influencers, freelancers
Pro€74.17Up to 2012 months + clientsAgencies, power users

All plans include:

  • Clear, visualised analytics
  • Branded reports
  • Profile enhancement tips
  • Ability to collaborate with team members

Pros & Cons

Pros

  • User-friendly interface, even for non-technical users
  • Reliable data, based on real-time Instagram stats
  • Great for collaboration, especially for agencies
  • Affordable compared to similar tools
  • No Instagram login required, safe for influencer analysis

Cons

  • Currently supports only Instagram, not other platforms
  • No mobile app as of now
  • Some reports require paid plans for full access
  • Limited historical data in the Light plan

Summary

To wrap it up, Not Just Analytics is more than just a numbers dashboard; it’s a trusted digital assistant for creators, marketers, and brands navigating the competitive world of Instagram. From identifying fake followers to perfecting post timing and delivering branded reports, NJA delivers actionable insights in a user-friendly way. With flexible pricing and glowing feedback from influencers and professionals alike, it has carved out a unique space as an honest, data-driven tool in the Instagram ecosystem.

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