ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM functionality. According to its official website, the product helps businesses create personalized customer journeys by automating email, sales, and marketing interactions. Users can design automation workflows that respond to customer behavior, manage contacts, and track deals through integrated pipelines. The platform enables businesses to segment audiences, send targeted campaigns, and nurture leads over time using behavior-based triggers. With built-in reporting and analytics, teams can measure engagement and optimize campaigns.
How the tool works
ActiveCampaign stores contacts in a centralized database and uses tags, segments, and automation workflows to trigger emails, tasks, and deal updates.
Key use cases and applications
Tag-based contacts enable precise targeting.
Built-in CRM links emails to deals.
Helpful onboarding and training support.
Strong segmentation for granular audiences.
Automations occasionally fail or misfire.
Interface feels outdated versus rivals.
Landing page builder is quite basic.
*Price last updated on Dec 30, 2025. Visit activecampaign.com's pricing page for the latest pricing.
