With Ahrefs, marketers track brand presence in AI search, uncover competitor strategies, and prioritize content that can win traffic and conversions. You use it to detect ranking gaps, model traffic potential, monitor PPC performance, and link SEO insights directly into daily content and campaign workflows.
Standout Capabilities (Key Features)
Huge backlink index, great for competitor link analysis.
Keyword Explorer praised for accurate volumes, difficulty.
Visual, filterable reports speed up content opportunity finding.
Strong site audit for spotting technical SEO issues.
Pricing called “high” and unfriendly for small sites.
Credit system, limits and upsells frustrate subscribers.
Some reports of inaccurate keyword or audit data.
*Price last updated on Dec 15, 2025. Visit ahrefs.com's pricing page for the latest pricing.
