Brandwatch is an enterprise-grade consumer intelligence and social listening platform that analyzes online conversations at scale. It collects data from social media, forums, blogs, and digital communities to uncover sentiment, trends, audience behavior, and brand perception. Brandwatch is widely used for market research, competitive analysis, and reputation monitoring.
Brandwatch delivers deep consumer insights through advanced social listening.
Core Features
Why Enterprises Use Brandwatch
Powerful social listening across multiple online sources
Customizable dashboards and reporting tools
Advanced analytics for sentiment, trends, and audience behavior
Useful for competitor tracking and market research
Integration with PR and communications platforms
Intuitive interface once mastered
Steep learning curve for beginners
Expensive for small businesses or solo users
Occasional UX issues like connection problems or glitches
Inconsistent onboarding and support
Contract and renewal terms can be restrictive
Sentiment analysis may require manual refinement
*Price last updated on Jan 9, 2026. Visit brandwatch.com's pricing page for the latest pricing.
