Buffer

More About Buffer

Buffer is crafted for brands that want control without complexity. From managing one account to dozens, it consolidates your social strategy into a central hub, encompassing everything from post creation to analytics. Teams benefit from smart collaboration tools, while solo creators love their simplicity and value. The integrated AI assistant accelerates your content pipeline, while the engagement inbox ensures you never miss a conversation. With features tailored for both strategic planning and real-time response, Buffer eliminates the chaos of juggling platforms.

Key Features – Organized for Action:

• Publishing & Scheduling:
  • Create and schedule posts across multiple channels.
  • Drag-and-drop calendar view for visual planning.
  • AI Assistant to write and repurpose content.
• Engagement:
  • Unified inbox to reply to comments and DMs (Instagram, Facebook, LinkedIn).
  • Keyword detection and labeling to track sentiment and support faster replies.
• Analytics:
  • Visual reports on engagement, reach, and post performance.
  • Custom report builder with downloadable charts.
  • Campaign tagging to track grouped content results.
• AI Assistant:
  • Rewrite posts in multiple tones.
  • Generate hashtags and summarize key points.
  • Available in all paid plans for content enhancement.
• Team Collaboration:
  • Draft approval workflows.
  • Role-based access and permissions.
  • Shared dashboards and calendars.
• Landing Pages:
  • Mobile-optimized “Start Page” for creators and small brands.
  • Built-in analytics and design flexibility.
  • Ideal for link-in-bio usage on Instagram/TikTok.