Copper enables users to track leads, manage opportunities through visual pipelines, and monitor tasks and follow-ups from a centralized CRM. By embedding CRM functionality into Google Workspace, Copper is positioned for teams that rely heavily on Google tools and want a lightweight CRM that fits into existing workflows. The product is commonly used by small to mid-sized businesses seeking relationship tracking and sales visibility without enterprise-level complexity.
Key use cases and applications
Simple, customizable pipelines for small teams.
UI feels intuitive, minimal admin overhead.
Strong support and attentive account managers.
Automation and tasks keep follow-ups organized.
Limited telephony and mobile-number integrations.
Some integrations (e.g., RingCentral, IDX) incomplete.
Feature depth lacking versus larger CRMs.
*Price last updated on Dec 30, 2025. Visit copper.com's pricing page for the latest pricing.
