Drift AI is part of a conversational marketing and sales acceleration platform designed to help businesses engage website visitors with real-time, personalized conversations. It uses AI-powered chatbots, live chat, and automated playbooks to qualify leads, book meetings, and accelerate pipeline growth through conversational experiences. The platform focuses on turning anonymous visitors into qualified prospects, driving conversions, and shortening sales cycles. Drift integrates with CRM systems and marketing tools to sync conversation data and automate lead routing for sales teams and marketers.
Key Features
Pricing Overview
Powerful conversational chatbots
Drift’s AI chatbots engage website visitors in real time, answer questions instantly, and create more meaningful conversations.
Real-time lead engagement
It connects with visitors the moment they land on your site, helping turn interest into qualified leads.
Strong lead qualification and routing
Drift asks smart questions, qualifies prospects, and routes them to the right sales rep or books meetings automatically.
Designed primarily for mid-market and enterprise workflows
Drift’s feature set and plan structure are geared toward larger sales teams, which limits its practicality for early-stage startups or small teams.
Steep onboarding curve
The platform includes extensive functionality, and new users often need time and training before they can use it effectively.
Complex initial configuration
Setting up playbooks, lead routing, and CRM integrations can require technical input and careful planning, especially for advanced use cases.
*Price last updated on Jan 9, 2026. Visit drift.com's pricing page for the latest pricing.
