Hootsuite OwlyWriter is a smart AI tool built into Hootsuite to help businesses, marketers, and creators create engaging social media content effortlessly. From captions and hashtags to post ideas, OwlyWriter generates content tailored for platforms like Instagram, Facebook, LinkedIn, and Twitter. It saves time, reduces creative stress, and ensures your posts resonate with your audience.
OwlyWriter simplifies social media content creation by using AI to generate posts that resonate with your audience. It is ideal for individuals, small businesses, and social media teams looking to streamline content planning and improve engagement.
Key Features
AI-generated captions and post ideas
Hashtag suggestions and trending topic insights
Multiple content variations for testing
Optimized for different social media platforms
Integration with Hootsuite scheduler and analytics
Saves time and effort in content creation
Provides multiple content options for testing
Works seamlessly with Hootsuite tools
Only available within Hootsuite
Full access requires a paid plan
AI-generated content may need manual refinement
Features
Up to 10 social accounts
Unlimited post scheduling
Best time to post recommendations
AI assistant with image and caption generator
Canva and Adobe Express templates
One inbox for all social accounts
DM automations
Search the past 7 days for brand and competitor mentions
Analyze brand and competitor sentiment
Benchmark against 5 competitors
Assign DMs to teammates**
… and much more!
Features
Unlimited social accounts
Customizable analytics reports and templates
Saved message replies and auto-responses
Team approval workflows**
Bulk schedule up to 350 posts at once
Auto-route and tag messages
Benchmark against 20 competitors
Export, email, and schedule reports
Inbox reporting and analytics
Search the past 30 days for brand and competitor mentions
Outbound post tagging and reporting
Custom user access permissions**
… and much more!
Features
A fully customized plan to maximize your investment
Add as many users as you need
Exclusive access to our most powerful tools
Enterprise customer support
Single sign-on (SSO)
Maximize performance with:
Employee Advocacy (Amplify)
Listening powered by Talkwalker
Advanced Analytics
Advanced Inbox
Generative AI Chatbot
Review Management
Premier Services
Social Selling
Salesforce integration
Compliance integration (Proofpoint)
*Price last updated on Jan 9, 2026. Visit hootsuite.com's pricing page for the latest pricing.
