IL MAKIAGE is a New York-based, tech-driven prestige beauty brand that relaunched in 2018 with an online-first focus. It combines algorithmic tools and digital matching to help customers find the perfect makeup and skincare products. Their formulas emphasize high performance: long wear, full coverage with comfort, and a wide shade spectrum.
Risk-free policy allowing customers to test products at home and return if unsatisfied.
Utilizes AI and machine learning for accurate product matching, reducing the need for returns.
Offers extensive shade options for foundations and concealers, ensuring a match for all skin tones.
Products are primarily available online, which might not appeal to those who prefer in-store shopping.
Higher price point compared to drugstore brands, which might not be affordable for everyone.
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