LimeRoad is an Indian fashion & lifestyle marketplace owned by V-Mart Retail, offering a wide range of clothing, accessories, footwear, and home & décor items. It doubles as a platform for style discovery: users can curate looks via their “Scrapbook”, get recommendations, and shop from a large catalogue under frequent deals. Based in Gurugram, Haryana, it serves users across India
| Competitor | Features Comparison | Ease of Use | Price / Value | Style Discovery / Social Features | Returns & Support |
| Myntra | Very large brand range, includes international & premium brands, strong UX; more premium fashion options. LimeRoad has more budget / mid-segment/niche options. | Myntra’s UI is smoother, more polished; LimeRoad is intuitive and good for deal hunters. | Myntra tends to cost more (for comparable brands), but frequent sales narrow the gap. LimeRoad often gives better value at lower price points. | Myntra has style guides etc., but doesn’t have the same scrapbook / earning-via curation model. LimeRoad’s social/discovery angle is a differentiator. | Myntra is strong on returns & policies; LimeRoad has improvement areas in support responsiveness per reviews. |
| Ajio | Offers both curated & premium fashion, good quality; strong in ethnic wear & branded fashion. LimeRoad better in discovery / deals, but Ajio may edge in quality of premium clothing. | Ajio’s interface is clean; LimeRoad’s social & scrapbook features may make up for lesser polish. | Ajio somewhat higher priced for premium; deals are good though . LimeRoad may provide better deals in mid-segment. | Ajio has curated collections LimeRoad has user-generated fashion scrapbooks. | Support / return policies decent for both; Ajio likely more consistent in high-end segment. |
Wide variety of products & brands under one roof.
Inspiring features like scrapbook / look boards make shopping more engaging.
Good mobile experience; large user base.
Regular promotions / deals help with affordability.
Multiple payment options including COD.
Localized service (shipping, payment).
Inconsistency in product quality or expectations vs reality (fabric, fit, color etc.).
Customer service / return process reportedly slow in certain cases.
Issues reported around redeeming rewards / credits.
Some deals/offers might have restrictions, conditions which are not always very transparent.
*Price last updated on Sep 11, 2025. Visit limeroad.com's pricing page for the latest pricing.
