LINE is a global messaging and communication platform that allows users to connect through text messages, voice calls, video calls, and multimedia sharing. Beyond basic messaging, LINE offers a rich ecosystem that includes stickers, social feeds, digital payments, official brand accounts, and business communication tools. It is widely used by individuals, communities, and businesses to maintain real-time communication and engagement.
LINE also supports brand interaction through official accounts, making it useful for customer support, promotions, notifications, and marketing communication. Its strong presence in Asian markets makes it especially valuable for brands targeting regional audiences.
Key Features
How LINE Adds Value
Free messaging, voice, and video calls worldwide.
Strong engagement through stickers and interactive features.
Useful for both personal and business communication.
Supports official business accounts and customer outreach.
Secure messaging with privacy controls.
Popularity varies by region, limited adoption in some countries.
App size can be heavy due to multiple integrated services.
Some premium stickers and features require payment.
Business tools may require setup and learning.
Less commonly used for professional workflows outside Asia.
*Price last updated on Jan 9, 2026. Visit line.me's pricing page for the latest pricing.
