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MarketMuse

MarketMuse

Create the content that counts

MarketMuse Overview

MarketMuse is an AI-powered content planning and optimization platform for SEO teams, content strategists, editors, and writers. It analyzes your content inventory, identifies topic gaps, and recommends what to create or update to outrank competitors. The platform uses AI and topic modeling to provide personalized insights beyond basic keyword tools. It supports content planning, competitor analysis, content briefs, SERP research, and more, making it ideal for teams that publish regularly or at scale.

More About MarketMuse

Key Features

  • AI-driven Topic Authority: Analyzes content inventory to identify strengths and opportunities.
  • Competitor Gap Analysis: Finds topics competitors cover that you have missed.
  • Personalized Difficulty Metrics: Shows which topics are easiest or hardest to rank.
  • Content Planning & Roadmaps: Provides strategic plans on what to create or optimize next.
  • Content Brief Generator: Generates structured briefs to streamline research and writing.
  • SERP X-Ray & Heatmaps: Deep search results analysis for competitive content.
  • Keyword & Link Recommendations: Helps plan internal linking and relevant keywords.

Pricing Overview

  • Free Plan: Suitable for individuals with limited content needs. Allows one user up to 10 queries per month and provides access to Topic Navigator, SERP X-Ray, and Site Heatmap tools.
  • Optimize Plan: Designed for solo users or small projects. Supports one site inventory, up to 100 tracked topics, 5 content briefs per month, and 100 queries per month.
  • Research Plan: Ideal for small teams. Supports up to three users, 1000 tracked topics, 10 content briefs per month, and unlimited queries.
  • Strategy Plan: Designed for larger teams and agencies. Supports five users, 10,000 tracked topics, 20 content briefs per month, and unlimited queries.
  • All paid plans are available with monthly or annual billing options.

Pros & Cons

Pros:

Strong content optimization that improves search rankings.

Detailed competitive insights and topic gap analysis.

Structured content roadmaps for easier planning.

Valuable for agencies and in-house SEO/content teams.

Cons:

Steep learning curve for beginners.

Higher cost compared to some alternatives.

Occasional usability or navigation issues.

Limited free tier with modest query limits.

Company

MarketMuse

Contact

+1 800‑565‑8841

Headquarter

77 Sleeper Street, One Seaport Square, Boston, MA 02210, United States

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MarketMuse Features

Workflow & Collaboration Tools Strategic Content Planning SERP Competitive Insights Real‑Time Writing Feedback Keyword & Topic Clusters Content Inventory Audits

MarketMuse Demo & Screenshots

MarketMuse Pricing

MarketMuse Pricing Screenshot

*Price last updated on Jan 9, 2026. Visit marketmuse.com's pricing page for the latest pricing.

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