Moz Pro is an SEO software platform designed to help businesses improve their search engine visibility through data-driven insights and optimization tools. It provides capabilities for keyword research, rank tracking, site audits, backlink analysis, and on-page SEO recommendations within a unified interface. Users can identify keyword opportunities, monitor performance over time, and detect technical issues that may affect search rankings. Moz Pro also includes competitive analysis features that allow teams to compare domain authority, backlink profiles, and keyword performance against competitors
Key Features (short bullets)
Intuitive interface; easier for beginner‑level SEOs.
Site audits reliably surface technical and on‑page issues.
Automated, customizable SEO reports clients actually read.
Interface and charts feel dated versus newer rivals.
Technical SEO depth weaker than Semrush or Screaming Frog.
*Price last updated on Dec 27, 2025. Visit moz.com's pricing page for the latest pricing.
