Persana AI unifies go-to-market efforts by combining over 100 data sources, AI enrichment, and CRM automation. Sales teams use it to build ideal customer profiles, track live signals like job changes and funding news, deploy AI agents for messaging, and sync with tools for engagement. It stands out with real-time intent tracking from signals such as hiring trends, G2 reviews, website visits, and technographics, plus native email sending and warmup. The platform serves teams needing scalable prospecting without multiple subscriptions.
Persana AI is a B2B sales automation platform that combines data from over 100 sources with AI agents to streamline prospecting, enrichment, and outreach for sales teams.
Core Functionality
The platform uses signal-based selling to track 75+ live intent signals like job changes, funding rounds, hiring trends, G2 reviews, and website visits. AI research agents perform deep company analysis, generate personalization insights, provide competitive intelligence, and score leads for conversion potential. It includes a complete outreach engine with native email sending, warmup, and multi-channel engagement across email and LinkedIn.
Key Capabilities
Autonomous agents like Nia handle up to 90% of sales development, from prospecting to follow-ups, with waterfall enrichment from multiple providers for higher match rates than Apollo or ZoomInfo. Features cover ICP building via firmographics and technographics, real-time alerts, CRM sync with HubSpot and Salesforce, and Chrome extension for on-site data extraction. It supports dynamic lead enrichment with 30+ data points and proven sales playbooks for automation.
Target Users and Impact
Sales teams, agencies, and growth-focused companies use it to scale efforts without multiple tools, achieving 10x productivity gains through 24/7 automation. Expansions include lead nurturing and post-sale engagement, unifying the customer journey
Higher contact match rates than competitors like Apollo or ZoomInfo, improving outreach accuracy.
Unlimited team members on all paid plans, supporting growing sales organizations without extra costs.
Real-time alerts for job changes and 75+ intent signals enable timely, targeted prospecting.
Seamless CRM integrations with Salesforce and HubSpot automate data sync and reduce manual entry.
AI personalization boosts email open rates by 40% through behavior-based messaging.
Limited customer service documentation makes troubleshooting harder for new users.
Enterprise pricing lacks transparency, requiring direct quotes for larger teams.
Focus on small to medium businesses may limit scalability for very large enterprises.
Learning curve exists for full platform mastery, especially login and advanced workflows.
Occasional setup adjustments needed due to platform maturity issues.
*Price last updated on Dec 23, 2025. Visit persana.ai's pricing page for the latest pricing.