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Semrush

Semrush

All-in-one Marketing SEO Tool

Semrush Overview

Semrush is an online visibility and digital marketing platform designed to help businesses research, analyze, and improve their performance across search engines and other digital channels. The platform brings together tools for SEO, paid search, content marketing, social media, and competitive intelligence in a single interface. Users can research keywords, track rankings, audit websites for technical issues, analyze backlinks, and evaluate competitors’ strategies across organic and paid traffic. Semrush is built to support data-driven decision-making by providing metrics on traffic trends, keyword intent

More About Semrush

Key Features 

  • AI SEO toolkit covering keyword research, rank tracking (Google, Bing, Baidu, ChatGPT, AI Mode), site audits, and link building.​
  • Keyword research (Keyword Magic, Keyword Overview) with search volume, trends, intent, and SERP/competitor data.​
  • Position Tracking with daily visibility, average position, local/device segmentation, and featured snippet monitoring.​
  • Technical Site Audit that flags crawl, indexation, Core Web Vitals, HTTPS, and on-page issues with prioritized fixes.​
  • Backlink analytics and audits for toxic links, referring domains, and link-building opportunities.​
  • Content Marketing toolkit: Topic Research, SEO Content Template, Content Audit, and AI-assisted content generation.​
  • Competitive and market intelligence (Organic Research, Keyword Gap, Market Explorer, Traffic Analytics, EyeOn).​
  • Advertising, Social Media, and AI PR modules to manage ads, schedule posts, and track brand coverage in media cited by AI.​

Pricing Overview 

  • Tiered subscriptions (e.g., Pro, Guru, Business) priced primarily by number of projects, keywords, reports, and users.​
  • Higher tiers unlock advanced features like extended historical data, more reports, increased limits, and additional user seats.​
  • Free trial and limited free tools available so users can test key features before committing to a paid plan.​

Pros & Cons

Pros:

Site Audit surfaces hidden technical SEO errors.​

Domain Overview shows clear competitor traffic trends.​

Keyword tools reveal actionable low‑competition content gaps.​

Exports speed client reporting (PDF, Sheets, slides).​

Writing Assistant structures SEO drafts and briefs.​

Cons:

Entry plans block historical ranking and traffic data.​

Project and keyword caps limit agency‑style workflows.​

Dashboard cluttered; overwhelms newer SEO marketers.​

Cancellation uses “Contact us”, feels intentionally confusing.​

Company

Semrush

Contact

N/A

Headquarter

Boston, Massachusetts, USA

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Semrush Features

Keyword research Rank tracking Site audits Backlink analysis

Semrush Demo & Screenshots

Semrush Pricing

Semrush Pricing Screenshot

*Price last updated on Dec 27, 2025. Visit semrush.com's pricing page for the latest pricing.

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