Semrush is an online visibility and digital marketing platform designed to help businesses research, analyze, and improve their performance across search engines and other digital channels. The platform brings together tools for SEO, paid search, content marketing, social media, and competitive intelligence in a single interface. Users can research keywords, track rankings, audit websites for technical issues, analyze backlinks, and evaluate competitors’ strategies across organic and paid traffic. Semrush is built to support data-driven decision-making by providing metrics on traffic trends, keyword intent
Key Features
Pricing Overview
Site Audit surfaces hidden technical SEO errors.
Domain Overview shows clear competitor traffic trends.
Keyword tools reveal actionable low‑competition content gaps.
Exports speed client reporting (PDF, Sheets, slides).
Writing Assistant structures SEO drafts and briefs.
Entry plans block historical ranking and traffic data.
Project and keyword caps limit agency‑style workflows.
Dashboard cluttered; overwhelms newer SEO marketers.
Cancellation uses “Contact us”, feels intentionally confusing.
*Price last updated on Dec 27, 2025. Visit semrush.com's pricing page for the latest pricing.