Serpstat is the go to platform for marketers aiming to boost organic and paid search performance. With over 1.5 billion domains and 8.62 billion keywords tracked, it empowers clients to analyze, execute, and optimize digital campaigns at scale.
Serpstat is a comprehensive SEO and PPC platform designed as a single hub for keyword research, rank tracking, site auditing, backlink intelligence, and competitor benchmarking. Originally built as a keyword tool, it now covers over 50 features and houses data on 7.5B+ keywords, 1.5B+ domains, and 500B+ backlinks across 230 countries.
Noteworthy Features for SEO Pros
Rank Tracker, Site Audit solid for budgets.
Competitive pricing with generous usage limits.
Strong keyword research and competitor insights.
Helpful support when reached, open to feedback.
Trial and renewals criticized as scammy billing.
Cancelling subscription confusing, no clear button.
Interface clunky and slow on big datasets.
*Price last updated on Dec 24, 2025. Visit serpstat.com's pricing page for the latest pricing.
