Trustmary is a customer feedback and review management platform that also includes built-in lead generation tools to help businesses turn visitor interest into actionable sales leads. It’s aimed at small to mid-sized companies, marketers, and customer success teams that want to capture more prospects directly from their website while using social proof as conversion fuel. Trustmary collects customer feedback via surveys and review forms, aggregates third-party reviews, and lets you showcase these testimonials across your site with interactive widgets. Its lead generation tools—such as forms, pop-ups, chatbots, and calls-to-action—are designed to capture contact information and elevate engagement without needing separate software.
Trustmary’s lead generation features are built into its core feedback tools:
Survey & Review Collection: Deploy surveys directly on your website or send via email.
Import Third-Party Reviews: Pull existing reviews from major review platforms to your Trustmary dashboard.
Embed Widgets: Use lead forms, popups, and CTAs that leverage social proof.
Convert Visitors to Leads: Visitors interact with widgets and provide contact info through forms and chatbots, feeding leads into your CRM
This approach blends social proof and direct lead capture, using customer testimonials to create trust at key decision points.
Easy lead capture via widgets: Users say embedding review pop-ups and forms makes gathering leads and contact info straightforward.
User-friendly interface: Review and lead capture setup is intuitive, even for non-technical users.
Integrations: Works with CRMs (like HubSpot, Pipedrive) to push lead data into workflows.
Responsive customer support: Reviewers often highlight helpful and accessible support.
Social proof boosts conversion: Displayed testimonials can encourage visitors to fill out lead forms.
Limited customization & reporting: Some users want more flexibility in analytics and customization of forms/widgets.
Pricing for small budgets: Paid plans may be costly relative to small business budgets.
Setup learning curve: A few users find initial setup confusing or slow.
Design limitations: Some templates and visuals are perceived as less modern or engaging.
*Price last updated on Dec 23, 2025. Visit trustmary.com's pricing page for the latest pricing.